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Stage One: Look & Feel


This phase will begin with creating a “Look & Feel” board on Pinterest. Using images across a wide range of design types and elements, including typography, color schemes, layout, imagery, and packaging, this board will serve as a reference point as we move forward with the designs. 

  • Nocturne's posts on the board are ready for your review. 
  • Meeting to discuss board. 

Depending on your feedback, we will move forward with the approved Look & Feel board to the first round of designs, or do another round of Look & Feel to make sure we're on the same page. This is the extended timeline for the latter option: 

  • Nocturne provides a finalized version of the board. 
  • Meeting to discuss and approve board. 

Deliverable: Look & Feel Board

Later Event: August 26
Stage Two: Logo Design