Sep
19
Oct 10

Stage Three: Branded Collateral (Merch)

← BACK TO PROPOSAL

In Stage Three, we will create designs for a set of branded merchandise, including: 

  • T-shirt
  • Button
  • Sticker 
  • Tote Bag

For each item, the logo mark will be the primary design element. We will create and incorporate up to two new design elements (a pattern, illustration, graphic, etc.) to accompany the logo. 

ROUND ONE: DESIGN DIRECTION (T-SHIRT)
We will use the existing Look & Feel board to develop concepts for your t-shirt design. The t-shirt design will establish the visual language for rest of the merchandise created in this stage. We'll start be creating up to three designs, each representing a different direction in which we could take the design. 
 

  • Present up to three unrefined designs for feedback. 
  • Meeting to discuss design direction. 


Deliverable:  Up to three unrefined design directions for the t-shirt.

 

ROUND TWO: REFINEMENT or DESIGN DIRECTION CONT.
If you approve of one of the designs presented, we will make changes to the design such as: refining line and style elements, colors, placement of design elements. Timeline is as follows:
 

  • Present to you refined version of the preferred t-shirt design  
  • Meeting to discuss and approve design 

or

If none of the provided directions from Round One are approved, we will provide two more design directions for the logo based on your feedback. Once one of those directions are approved, we will move forward with refinement and color options. Timeline is as follows: 

  • Present two more concepts
  • Meeting to discuss provided concepts
  • Present refined version of the preferred concept.  
  • Meeting to discuss and approve revised design

Deliverable(s):  Final, print-ready t-shirt design



ROUND THREE: ADDITIONAL COLLATERAL
We will apply the design elements from the previous round to create a sticker, button, and tote bag design. 

  • Present two designs for each additional piece of collateral
  • Meeting to discuss designs
  • Present refined version of 1 design for each piece of collateral  
  • Meeting to discuss and approve designs
  • Present final designs for each piece of collateral, in a print-ready file format

 Deliverable:  Final, production-ready button, sticker, and tote bag designs

 

Aug
26
Sep 16

Stage Two: Logo Design

← BACK TO PROPOSAL

Using the approved Look & Feel from stage one, we will create a logotype design for Ara Lee. This stage will happen in three rounds: 
 

ROUND ONE: DESIGN DIRECTION
This round we will present to you up to four different visual design directions for the logo, with explanations for our design decisions. 
 

  • Present to you four unrefined black and white design directions for the logo.  
  • Meeting to discuss provided logo directions. 


Deliverable:  Up to four unrefined black and white design directions for the logo.



ROUND TWO: LOGO REFINEMENT or DESIGN DIRECTION CONT.
If you approve of one of the designs presented, we will make changes to the design such as: refining line elements, type choice and adding color options. Timeline is as follows:
 

  • Present to you refined version of the decided logo concept.  
  • Meeting to discuss provided revised logo concept and approval. 

or

If none of the provided directions from Round One are approved, we will provide you with two more design directions for the logo based on your feedback. Once one of those directions are approved we will move forward with refinement and color options. Timeline is as follows: 

  • Present to you two more concepts.  
  • Meeting to discuss provided concepts. 
  • Present to you refined version of the decided logo concept.  
  • Meeting to discuss provided revised logo concept and approval. 

Deliverable(s):  Refined Logo or More Design Directions + Refined Logo



ROUND THREE: LOGO IN COLOR
We will provide the final logo design in three different color directions. 
 

  • Present to you the final logo in different color directions. 
  • Meeting to discuss provided color options. 
  • Present to you final version of logo in approved colors.  

 Deliverable:  Final Logo in Color

Aug
18
Aug 25

Stage One: Look & Feel

← BACK TO PROPOSAL

LOOK & FEEL
This phase will begin with creating a “Look & Feel” board on Pinterest. Using images across a wide range of design types and elements, including typography, color schemes, layout, imagery, and packaging, this board will serve as a reference point as we move forward with the designs. 

  • Nocturne's posts on the board are ready for your review. 
  • Meeting to discuss board. 
     

Depending on your feedback, we will move forward with the approved Look & Feel board to the first round of designs, or do another round of Look & Feel to make sure we're on the same page. This is the extended timeline for the latter option: 

  • Nocturne provides a finalized version of the board. 
  • Meeting to discuss and approve board. 
     

Deliverable: Look & Feel Board