5.jpg

Sweety Novelty, Inc.

BRANDING PROJECT PROPOSAL
 

 Nocturne Collective  I  info@nocturnecollective.com   I   917.439.6017

Stacey Lee  I   stacc57@gmail.com    |   310.487.9298


May 24, 2017 

WHO WE ARE

 

Nocturne Collective is a small creative agency with big capabilities. With two dedicated creative directors and access to a wide range of top-notch freelancers, we provide a high level of quality as well as a customized, client-focused process and experience. Our business model allows us to be flexible, communicative, and efficient as we streamline our approach to your project. 

 
 
Chloe Steinhoff-Smith is a passionate and thoughtful designer who is particularly gifted in finding straightforward solutions to complex problems. She loves karaoke and feels personally connected to small, exotic animals. 

Chloe Steinhoff-Smith is a passionate and thoughtful designer who is particularly gifted in finding straightforward solutions to complex problems. She loves karaoke and feels personally connected to small, exotic animals. 

Wyatt Benoit is a meticulously organized free spirit and mustache enthusiast. Her experimental approach to design strikes the perfect balance between art and utility (just like her). She loves her dogs, her family, and old photos of strangers.

Wyatt Benoit is a meticulously organized free spirit and mustache enthusiast. Her experimental approach to design strikes the perfect balance between art and utility (just like her). She loves her dogs, her family, and old photos of strangers.

 
 

relevant Case studies

 
 

Project Specifications

 

OVERVIEW

Sweety Novelty, Inc. is a manufacturer of ice cream, popsicles, and mochi ice cream. The newest generation in this family-owned company is looking to resurrect and bring new life to the brand, which hasn't been updated since the 1980s. They plan to narrow the focus to their mochi products at first. It will be important for the re-brand to maintain the spirit and intent of the original, while appealing to a new generation of consumers. The re-brand will include a strategy that can be implemented across product packaging, web design, and marketing materials. 

Projected DELIVERABLES

  • Logo and/or word mark
  • Style guide including typography, colors, and logo treatment
  • Basic set of branded collateral, including business card design and logo formatted for application across print and the web
 
 

PROCESS

 

INITIAL CONSULTATION

MAY 28

After filling out a branding questionnaire, we will meet to discuss your goals and expectations for this project. We will clarify process, deliverables, and agree on our plan of action. 

After each step in the process, we will meet or check in, making sure we are addressing concerns and moving forward with approval at every stage. 

 

PHASE ONE: LOOK & FEEL

MAY 29 - JUNE 6

Step 1.
This phase will begin with creating a “Look & Feel” board on Pinterest. Using images across a wide range of design types and elements, including typography, color schemes, layout, imagery, and packaging, this board will serve as a reference point as we move forward with the designs. 
 

Step 2.
Based on your feedback, we will edit the board, adding and removing images until it accurately represents our vision for the project. 

Deliverable: Look & Feel Board

 

 
 

PHASE TWO: LOGO DESIGN

JUNE 7 - JULY 5

Step 1.
In this phase we will present up to four different visual design directions for the logo, with explanations for our design decisions. 

Deliverable:  Up to four unrefined black and white design directions for the logo
 

Step 2.
We will move forward with one design direction. Depending on your feedback, we will either refine one of the logos presented in Step 1, or present two new options based on the chosen conceptual direction. 

Deliverable(s):  Refined logo in black & white
 

Step 3.
We will provide the final logo design in three different color directions. 

Deliverable(s):  Final logo in black & white, Final logo in 3 different color options

 

 
 

PHASE THREE: IMPLEMENATION

JULY 6 - JULY 20

Step. 1
We will prepare your logo in a variety of different formats for web and print.

Deliverable:  Final logo files
 

Step. 2
We will present one design layout for business cards with explanations for our design decisions. Based on your feedback, we will refine and finalize your preferred direction and prepare the files for print. 

Deliverable:  Finalized and prepped design files for business cards
 

Step. 3
Based on your chosen logo and color direction, we will create a PDF document with guides for how to use your logo, color combinations, secondary typefaces and how to use them together. This guide will help you create visual strategies and make decisions about how to apply your brand in different settings and situations. 

Deliverable:  Brand guidelines PDF document
 


 

 

Budget

 

 

Phase One: Look & Feel .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 

Phase Two: Logo Design .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .

Phase Three: Implementation.  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 

$150

$950

$400


Total: $1,500

 
 
 

Please don't hesitate to contact us with questions, comments, or concerns. We want you to have
the best possible experience and outcome to your project.

Thank you for taking the time to consider us for your project. We look forward to hearing from you! 
 

 
 
Chloe Steinhoff-Smith

Chloe Steinhoff-Smith

 
Wyatt Benoit

Wyatt Benoit