Process

PROCESS

 

PHASE ONE: LOOK & FEEL

START DATE: FEB 6
END DATE: FEB 10

Step 1.
This phase will begin with creating a “Look & Feel” board on Pinterest. Using images across a wide range of design types and elements, including typography, color schemes, layout, imagery, and packaging, this board will serve as a reference point as we move forward with the designs. 

  • Nocturne's posts on the board are ready for your review. 
  • Meeting to discuss board. 
     

Step 2.
Depending on your feedback, we will move forward with the approved Look & Feel board to the first round of designs, or do another round of Look & Feel to make sure we're on the same page. This is the extended timeline for the latter option: 

  • Nocturne provides a finalized version of the board. 
  • Meeting to discuss and approve board. 
     

Deliverable: Look & Feel Board

 

 

PHASE TWO: DESIGN DIRECTION

START DATE: FEB 13
END DATE: FEB 17

Step 1.
In this phase we will present up to four different visual design directions for the logo, with explanations for our design decisions. 

Deliverable:  Up to four unrefined black and white design directions for the logo.



Step 2.
If you approve of one of the designs presented, we will make changes to the design such as: refining line elements, type choice and adding color options.

or

Step 2.
If none of the provided directions from Round One are approved, we will provide you with two more design directions for the logo based on your feedback. Once one of those directions are approved we will move forward with refinement and color options. Timeline is as follows: 

 

Deliverable(s):  Refined Logo or More Design Directions + Refined Logo


Step 3.
We will provide the final logo design in three different color directions. 
 

Deliverable:  Final Logo in Color

 

 

PHASE THREE: BRANDED COLLATERAL

START DATE: FEB 20
END DATE: MARCH 3

Step. 1
We will present one design layout for the business cards, with explanations for our design decisions, refine and finalize your preferred direction, and prepare the files for print. 

Deliverable:  Finalized and prepped design files for business cards.  
 


Step. 2
This guide will be a PDF document to help Anabaglish create visual strategies so you can easily make decisions about how to apply your brand in different settings and situations. It includes: Standards for logo usage, typography usage, explanations and examples of how to apply your color palette. 

Deliverable:  PDF version of brand guidelines.