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Stage Two: Logo Design + Brand Colors

Using the approved Look & Feel from stage one, we will create a logodesign for The Perlene. This stage will happen in three rounds: 


ROUND ONE: DESIGN DIRECTION
Deliverable:  Up to four unrefined black and white design directions for the logo.

In this round, we will present up to four different visual design directions for the logo, with explanations for our design decisions. We will meet to discuss the logos and move forward with clear, actionable feedback. 


ROUND TWO: LOGO REFINEMENT
Deliverable(s):  Refined Logo

If you approve of one of the design concepts presented, we will make changes to the design such as: refining line elements, type choice, logo lockup and adding color options.

or

If none of the provided directions from Round One are approved, we will provide two more design directions for the logo based on your feedback. Once one of those directions is approved, we will move forward with refinement and color options.


ROUND THREE: LOGO IN COLOR + BRAND COLORS
Deliverable:  Final Logo in Color & Brand Color Palette

We will provide the final logo design in three different color directions, with corresponding brand color palettes. After meeting to discuss these options and gathering your clear feedback, we will refine your choice and present a finalized logo and color palette.

Earlier Event: November 28
Stage One: Look & Feel