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Stage One: Look & Feel

Deliverable: Look & Feel Board

This phase will begin with creating a “Look & Feel” board on Pinterest. Using images across a wide range of design types and elements, including typography, color schemes, layout, imagery, and packaging, this board will serve as a reference point as we move forward with the designs. We will have a meeting to discuss your the board.

Depending on your feedback, we will move forward with the approved Look & Feel board to the first round of designs, or do another round of Look & Feel to make sure we're on the same page.

Later Event: December 16
Stage Two: Logo Design + Brand Colors