The Perlene


Dec
19
to Dec 23

Stage Three: Branded Collateral + Brand Guidelines

Using the final logo design and approved brand color palettes we will create the following for The Perlene:

  • Business Cards: A template for all employees
  • Email Signatures: A template for all employees
  • Formatted Logo: We will provide the logo in formats and layouts appropriate for social media, standard printed collateral, and the built environment (signage, window decals, etc.)
  • Branding Guidelines: This guide will help the Perlene create brand standards for logo usage, what kind of images to use with the brand, how best to apply brand colors. This will help you to make decisions for your branded materials in the future.


BUSINESS CARDS + EMAIL SIGNATURES
Deliverable:  Up to three business card options and email signature options + Finalized version of each. 

We will present up to three different layouts for the business cards, with explanations for our design decisions, refine and finalize your preferred direction, and prepare the files for print. 

BUSINESS CARDS + EMAIL SIGNATURES
Deliverable:  Finalized and prepped design styles. 

We will discuss some of the most likely scenarios in which you will need to adapt your branding, and create files formatted so that you can easily use them across a variety of media, including social media, your own website, printed collateral, and signage. 

BRAND GUIDELINES
Deliverable:  Finalized Brandguidelines

This guide will be a PDF document to help the Perlene create visual strategies so you can easily make decisions about how to apply your brand in different settings and situations. It includes: Standards for logo usage, what kind of images to use with the brand, explanations and examples of how to apply your color palette. 

If necessary, we will be available to make one round of changes to the brand guidelines based on your feedback. 

 

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Dec
16
9:00am 9:00am

Stage Two: Logo Design + Brand Colors

Using the approved Look & Feel from stage one, we will create a logodesign for The Perlene. This stage will happen in three rounds: 


ROUND ONE: DESIGN DIRECTION
Deliverable:  Up to four unrefined black and white design directions for the logo.

In this round, we will present up to four different visual design directions for the logo, with explanations for our design decisions. We will meet to discuss the logos and move forward with clear, actionable feedback. 


ROUND TWO: LOGO REFINEMENT
Deliverable(s):  Refined Logo

If you approve of one of the design concepts presented, we will make changes to the design such as: refining line elements, type choice, logo lockup and adding color options.

or

If none of the provided directions from Round One are approved, we will provide two more design directions for the logo based on your feedback. Once one of those directions is approved, we will move forward with refinement and color options.


ROUND THREE: LOGO IN COLOR + BRAND COLORS
Deliverable:  Final Logo in Color & Brand Color Palette

We will provide the final logo design in three different color directions, with corresponding brand color palettes. After meeting to discuss these options and gathering your clear feedback, we will refine your choice and present a finalized logo and color palette.

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Nov
28
to Dec 1

Stage One: Look & Feel

Deliverable: Look & Feel Board

This phase will begin with creating a “Look & Feel” board on Pinterest. Using images across a wide range of design types and elements, including typography, color schemes, layout, imagery, and packaging, this board will serve as a reference point as we move forward with the designs. We will have a meeting to discuss your the board.

Depending on your feedback, we will move forward with the approved Look & Feel board to the first round of designs, or do another round of Look & Feel to make sure we're on the same page.

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