ROUND ONE: DESIGN DIRECTION
In this round we will present up to four different visual design directions for the logo, with explanations for our design decisions.
Deliverable: Up to four unrefined black and white design directions for the logo.
ROUND TWO: LOGO REFINEMENT or DESIGN DIRECTION CONT.
If you approve of one of the designs presented, we will make changes to the design such as: refining line elements, type choice and adding color options.
If none of the provided directions from Round One are approved, we will provide you with two more design directions for the logo based on your feedback. Once one of those directions are approved we will move forward with refinement and color options. Timeline is as follows:
Deliverable(s): Refined Logo or More Design Directions + Refined Logo
ROUND THREE: LOGO IN COLOR
We will provide the final logo design in three different color directions.
Deliverable: Final Logo in Color
LOOK & FEEL
This phase will begin with editing the existing “Look & Feel” board on Pinterest, to incorporate new feedback and set the tone of this round of designs.
Using images across a wide range of design types and elements, including typography, color schemes, layout, imagery, and packaging, this board will serve as a reference point as we move forward with the designs.
epending on your feedback, we will move forward with the approved Look & Feel board to the first round of designs.
Deliverable: Look & Feel Board