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The Chion Experience

 Nocturne Collective  I  info@nocturnecollective.com   I   917.439.6017

Eric Marshall  I   eric@mapdesignlab.com    |   858.342.4128

Thomas Wester  I   thomas@thomaswester.com    |   858.342.4128


March 2, 2017 

WHO WE ARE

 

Nocturne Collective is a small creative studio with big capabilities. We bring a unique blend of experience in branding, experiential design, UX, strategy, and project management. We take each project as opportunity to explore new methods and test the boundaries of our practice.  With two dedicated creative directors and access to a wide range of top-notch freelancers, we provide a high level of quality as well as a customized, client-focused process and flexible experience.

 
 
Chloe Steinhoff-Smith is a passionate and thoughtful designer who is particularly gifted in finding straightforward solutions to complex problems. She loves karaoke and feels personally connected to small, exotic animals. 

Chloe Steinhoff-Smith is a passionate and thoughtful designer who is particularly gifted in finding straightforward solutions to complex problems. She loves karaoke and feels personally connected to small, exotic animals. 

Wyatt Benoit is a meticulously organized free spirit and mustache enthusiast. Her experimental approach to design strikes the perfect balance between art and utility (just like her). She loves her dogs, her family, and old photos of strangers.

Wyatt Benoit is a meticulously organized free spirit and mustache enthusiast. Her experimental approach to design strikes the perfect balance between art and utility (just like her). She loves her dogs, her family, and old photos of strangers.

 
 

Project Specifications

 

OVERVIEW

The Chion Experience will use mixed reality to help introduce users to outdoor experiences in their own urban environment. Explorers will use traditional navigation and wayfinding techniques to traverse the virtual “urban wilderness” of the Chion trail, venturing outside of the familiar and predictable, into the wilderness. They will use their mobile devices as a window into the natural world, as they are confronted by obstacles, views, experiences, and sounds from Zion merged with the city of Chicago.

Projected DELIVERABLES

  •  Logo and/or word mark
  • Comprehensive brand implementation strategy and style guide including typography, colors, imagery guidelines, iconography
  • Mapping and content strategy for multiple user cases
  • Complete custom UI system of elements, assets, interactions, and styles
  • UI style guide, including typography, color schemes, grids and measurements, button and icon styles, active states, explanation of interactions and micro-animations, prototypes, hierarchies, etc.

PROCESS

We understand that this project is unique, and involves uncharted territory for many involved. It will require flexibility, collaboration, and consistent communication. 

An important factor in the success of the Chion Experience will be the intuitive ease of the framework app. To accomplish this our process will start with branding the experience, using the brand as a foundation on which we build an overall style guide. 

Following the branding, a system of visual cues and UI elements will be constructed and appropriately applied to each uniquely defined interaction. 

It will be our goal to ensure that the user interface design integrates seamlessly into the AR experience. 

We feel confident in our ability to contribute to the success of this project. 

PROJECT COST

Time: 120 hrs./month for 3 months
Total Cost: $35,000

 
 
 
 

Looking forward to working with you!

 
Chloe Steinhoff-Smith

Chloe Steinhoff-Smith

 
Wyatt Benoit

Wyatt Benoit