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A Proposal for Ara Lee

 Nocturne Collective  I  info@nocturnecollective.com   I   917.439.6017

Ara Lee  I   speakblue@gmail.com   |   917.623.6469


August 10, 2016 

WHO WE ARE

 

Nocturne Collective is a small creative agency with big capabilities. With two dedicated creative directors and access to a wide range of top-notch freelancers, we provide a high level of quality as well as a customized, client-focused process and experience. Our business model allows us to be flexible, communicative, and efficient as we streamline our approach to your project. 
 

 
 
Wyatt Benoit is a meticulously organized free spirit and mustache enthusiast. Her experimental approach to design strikes the perfect balance between art and utility (just like her). She loves her dog, her family, and old photos of strangers.

Wyatt Benoit is a meticulously organized free spirit and mustache enthusiast. Her experimental approach to design strikes the perfect balance between art and utility (just like her). She loves her dog, her family, and old photos of strangers.

Chloe Steinhoff-Smith is a passionate and thoughtful designer who is particularly gifted in finding straightforward solutions to complex problems. She loves karaoke and feels personally connected to small, exotic animals. 

Chloe Steinhoff-Smith is a passionate and thoughtful designer who is particularly gifted in finding straightforward solutions to complex problems. She loves karaoke and feels personally connected to small, exotic animals. 

 
 

Project Specifications

 

THE CLIENT

You (Ara Lee) are a singer-songwriter with a unique voice and style that doesn't fit neatly into any one category. From your website, "Call it soul, call it folk, call it gospel, Ara sings like a woman with something to say, in a voice that makes you stop and listen, with lyrics that make you remember why you decided to be human once upon a time." 

 

THE ASK

You need a new wordmark (logotype) that more accurately reflects who you are as a musician. Your new branding should be strong and commanding to reflect your powerful voice and thoughtful lyrics. The mark should be modern and dynamic, while paying homage to your roots in gospel and choral music. 

 

THE SOLUTION

We will work closely with you to translate your voice into a unique, thoughtful design. We understand how important and personal this kind of project can be for an artist. Our experience designing for creative entrepreneurs and other small businesses helps us understand how to communicate with you and manage your project effectively. We have been able to streamline a highly effective, intuitive process and create tools that meet our clients’ needs and enable them to reach their goals. 

 
 
 

Case studies

 
 

TIMELINE

 
 
 

Process

 

Click the titles for details about the process, deliverables, and expectations. 

 
 
 
This timeline depends on prompt feedback, within 48 hours from the time you receive each deliverable. If we receive feedback after 48 hours, we will adjust the timeline accordingly. 
 

Budget

Click on the stages below to see a comprehensive description of each stage.

 

 

TOTAL: $1,800

 
 
 
 

Thanks, Ara, for taking the time to consider working with us on your project.
We look forward to hearing from you! 
 

 
Chloe Steinhoff-Smith

Chloe Steinhoff-Smith

 
Wyatt Benoit

Wyatt Benoit