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A Proposal for Anabaglish

 Nocturne Collective  I  info@nocturnecollective.com   I   503.701.7535

Mia Scofield  I   mia@moandcobags.com


January 26, 2017

WHO WE ARE

 

Nocturne Collective is a small creative agency with big capabilities. With two dedicated creative directors and access to a wide range of top-notch freelancers, we provide a high level of quality as well as a customized, client-focused process and experience. Our business model allows us to be flexible, communicative, and efficient as we streamline our approach to your project. 
 

 
 
Wyatt Benoit is a meticulously organized free spirit and mustache enthusiast. Her experimental approach to design strikes the perfect balance between art and utility (just like her). She loves her dog, her family, and old photos of strangers.

Wyatt Benoit is a meticulously organized free spirit and mustache enthusiast. Her experimental approach to design strikes the perfect balance between art and utility (just like her). She loves her dog, her family, and old photos of strangers.

Chloe Steinhoff-Smith is a passionate and thoughtful designer who is particularly gifted in finding straightforward solutions to complex problems. She loves karaoke and feels personally connected to small, exotic animals. 

Chloe Steinhoff-Smith is a passionate and thoughtful designer who is particularly gifted in finding straightforward solutions to complex problems. She loves karaoke and feels personally connected to small, exotic animals. 

 
 

Project Specifications

A branding project for Anabaglish. Below are the expected deliverables:

  • A unique logo mark
  • A color palette for brand and branded collateral
  • Brand Guideline: typography and color usage
  • Business card design
  • Unlimited rights to the artwork
 

PROCESS

 

PHASE ONE: LOOK & FEEL

START DATE: FEB 6
END DATE: FEB 10

Step 1.
This phase will begin with creating a “Look & Feel” board on Pinterest. Using images across a wide range of design types and elements, including typography, color schemes, layout, imagery, and packaging, this board will serve as a reference point as we move forward with the designs. 

  • Nocturne's posts on the board are ready for your review. 
  • Meeting to discuss board. 
     

Step 2.
Depending on your feedback, we will move forward with the approved Look & Feel board to the first round of designs, or do another round of Look & Feel to make sure we're on the same page. This is the extended timeline for the latter option: 

  • Nocturne provides a finalized version of the board. 
  • Meeting to discuss and approve board. 
     

Deliverable: Look & Feel Board

 

 

PHASE TWO: DESIGN DIRECTION

START DATE: FEB 13
END DATE: FEB 17

Step 1.
In this phase we will present up to four different visual design directions for the logo, with explanations for our design decisions. 

Deliverable:  Up to four unrefined black and white design directions for the logo.



Step 2.
If you approve of one of the designs presented, we will make changes to the design such as: refining line elements, type choice and adding color options.

or

Step 2.
If none of the provided directions from Round One are approved, we will provide you with two more design directions for the logo based on your feedback. Once one of those directions are approved we will move forward with refinement and color options. Timeline is as follows: 

 

Deliverable(s):  Refined Logo or More Design Directions + Refined Logo


Step 3.
We will provide the final logo design in three different color directions. 
 

Deliverable:  Final Logo in Color

 

 

PHASE THREE: BRANDED COLLATERAL

START DATE: FEB 20
END DATE: MARCH 3

Step. 1
We will present one design layout for the business cards, with explanations for our design decisions, refine and finalize your preferred direction, and prepare the files for print. 

Deliverable:  Finalized and prepped design files for business cards.  
 


Step. 2
This guide will be a PDF document to help Anabaglish create visual strategies so you can easily make decisions about how to apply your brand in different settings and situations. It includes: Standards for logo usage, typography usage, explanations and examples of how to apply your color palette. 

Deliverable:  PDF version of brand guidelines.  
 

 

TOTAL: $1,200

 
 

Thankfor taking the time to consider working with us on your project.
We look forward to hearing from you! 
 

 
Chloe Steinhoff-Smith

Chloe Steinhoff-Smith

 
Wyatt Benoit

Wyatt Benoit